We are right in the middle of launch season, so the Paddock Pass Podcast crew gather to discuss what they think of the show so far. And it has been quite the show: with Covid-19 preventing the normal sponsor-focused gatherings, the launches have been very online indeed. And so far, KTM, Yamaha, and Ducati have all had very different approaches to what an online launch should be.
Some of those approaches have been more successful than others. Neil Morrison, Adam Wheeler, Steve English, and David Emmett all try to suppress their cynicism about the launches. And for the most part, they fail miserably. We talk about Yamaha, and their use of a backdrop apparently crafted on a PS2 to showcase the bikes, Ducati's behind-the-scenes faux documentary, and KTM's mercifully short scripted launch.